Tag Archives: Facebook

Social Premium Ads. Facebook WTF?

I think it’s safe to say that the Facebook “WTF mom story” has reached urban legend status. I’ve read it and heard it told in first, second, and third person.  I’m starting to hear variations of the story now, but they all essentially stem from the same premise. Somebody’s mom from somewhere has a Facebook page, and mom has misunderstood “WTF” to be an acronym for “With The Family.” Family members don’t have the heart or are enjoying the inside joke too much to tell mom the actual meaning. The story always ends with some wacky example of mom using “WTF” in a status update, “I enjoyed being WTF on vacation last week.”

This February, Facebook announced its new Premium Ad upgrade at the Facebook Marketing Conference in New York. Some are calling it a revolution in social advertising, others an infringement upon Facebook users. All the fuss is about Facebook allowing advertisers to purchase ads based on who “likes” their corporate content. Of course, being a social site, Facebook also provides advertisers access to friends of those who ”like.” The assumption being that “friends” create their own mini demographic. Continue reading



There are many advertising and communication models used by marketers today. A particular subset that I find very descriptive, direct, and conceptually easy to understand is that of one-to-many, one-to-one, and, many-to-many. Clear. Concise. Sequential. Wouldn’t the next logical progression in this model be many-to-one? After all, isn’t it the ultimate goal of marketing to bring the many to the one? Namely, the product or service sold by the corporation?

Let’s pretend for a minute that brand doesn’t matter, and that I actually have a point here. Isn’t many-to-many a little misleading? Facebook is many-to-many and Twitter is many-to-many. Here’s my point: Many-to-many does not exist without a network. Facebook is a media network. A corporate Facebook page is not.

Many-to-many does not exist without the goal of bringing many-to-one. So how do marketers practically participate in the many-to-many advertising and communication model? Easy, bring the many to the one by creating your own network.

KLM's Meet & Seat

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“There she is, Miss Media…”

Miss Wisconcin

Miss America Laura Kaeppeler

Okay, beauty pageants don’t hold the sway of days gone by, but you have to admire the pluck of this year’s 2012 Miss America pageant committee www.missamerica.org.

In Idol-esque fashion, last Saturday night the pageant allowed the public to vote online for a single candidate to compete as one of the five finalists.

The pageant utilized an elaborate mix of emerging media. Each contestant created a video that was part of a Facebook survey allowing enthusiasts to view and vote. The videos were also available on YouTube, and when “liked” also cast a vote. Voting could also take place via text messaging.

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