Tag Archives: emerging media

“Dewey Defeats Truman,” and the 2012 presidential election.

Truman 1948 was a tough year for pollsters covering the presidential race between Republican candidate, Thomas E. Dewey, and Democrat candidate, Harry S. Truman. The top three pollsters of the day (Crossley, Gallup, and Roper) had Dewey up five or more points going into the election. So confident was the Chicago Tribune of Truman’s defeat that it went to press before many of the exit poll locations had a chance to report. The results were 150,000 printed newspapers with a headline that readDewey Defeats Truman” and a humiliating public relations moment at the hands of our 33rd president.

At the heart of this polling mishap was the use of “quota sampling” that didn’t take into effect the bias telephone ownership had toward the wealthy who were more likely to be Republicans than Democrats.

Hmm, sampling bias, phones, emerging media, presidential election.

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“There she is, Miss Media…”

Miss Wisconcin

Miss America Laura Kaeppeler

Okay, beauty pageants don’t hold the sway of days gone by, but you have to admire the pluck of this year’s 2012 Miss America pageant committee www.missamerica.org.

In Idol-esque fashion, last Saturday night the pageant allowed the public to vote online for a single candidate to compete as one of the five finalists.

The pageant utilized an elaborate mix of emerging media. Each contestant created a video that was part of a Facebook survey allowing enthusiasts to view and vote. The videos were also available on YouTube, and when “liked” also cast a vote. Voting could also take place via text messaging.

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