Tag Archives: AdWords

Kung Fu Panda 2, Google, and the Rebirth of Infographics

Google PandaEverybody loves a good infographic. You know, those big data illustration thingies. I especially appreciate them when I’m reading an article that’s just a little beyond my comprehension; I like the mental push I get from a well-done infographic.  Infographics come in many formats, which are often times combined: statistical, timeline, process or flow, map, and conceptual. Oh, yeah, and they drive huge amounts of search engine traffic.

Algorithms Cha-cha-cha

Google burst to the top of the search engine market in 1998, not because it could index webpages faster, but because it did a better job at ranking and weighting them. In other words, it had a better system of algorithms for assigning relevance. Google then concocted its own supply and demand, as it were, by selling the results of searchable keywords through AdWords; A pay-per-click service (PPC), which still generates the majority of Google’s revenue.

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