Okay, beauty pageants don’t hold the sway of days gone by, but you have to admire the pluck of this year’s 2012 Miss America pageant committee www.missamerica.org.
In Idol-esque fashion, last Saturday night the pageant allowed the public to vote online for a single candidate to compete as one of the five finalists.
The pageant utilized an elaborate mix of emerging media. Each contestant created a video that was part of a Facebook survey allowing enthusiasts to view and vote. The videos were also available on YouTube, and when “liked” also cast a vote. Voting could also take place via text messaging.