Don’t worry, I’m not going to use the Faberge Organic Shampoo commercial as an introduction into yet another social media post, nor will I declare that then-Faberge CEO George Barrie should be dubbed the Father of Social Media . . . and so on, and so on, and so on.
Not that I had anything against the shampoo, nor Heather Locklear for that matter, but it does make me wonder. Why did the shampoo go off the market in 1992? Why does Herbal Essence, a product introduced during the same era, thrive today, while Faberge’s Organic Honey & Wheat Germ Shampoo tanked with so many other competing products? Remember them all: Protein 21, Halsa, Touch of Yogurt, White Rain, Body on Tap (made with 1/3 beer), and who can forget “Gee, Your Hair Smells Terrific”? All gone. Why? What did Proctor & Gamble do that Faberge and the others didn’t? Was it making Herbal Essence more fruity-smelling to attract a younger demographic? Was it the tongue-in-cheek commercials about the woman having an “organic experience” in the shower, giving the brand sex appeal?
Emerging media is redefining the definition of “brand” and the role of brand managers. It used to be “let the brand drive the product and the product drive the brand,” however, today the product metaphorically speaks for itself in a marketplace where consumers literally talk for themselves. It’s like there’s been a cosmic power shift between product, brand, and consumer, while the marketer’s main role has changed from director to that of facilitator.
So maybe I did make use of the always-available Faberge Organic Shampoo commercial as an easy introduction to my topic . . . but don’t tell anyone.
What original shampoos do you wish would make a comeback?