Second Screen Experiences: A higher state of consciousness or more opiates for the masses?

TV watchers are an easy target for those who damn the activity. Their indignations always seem to fall upon a lack of intelligence boob tube, couch potato, idiot box, and the glorification of books. These haughty assertions are hard to refute for those of us who enjoy a good brain deadening experience, because the evidence is rather conclusive. Studies show that while watching TV, brain wave activity almost entirely switches from our left brain, which is linear, logical, and ordered, to our right brain, which is intuitive, creative, and random. This transfer “numbs” the left brain, leaving our right brain in charge.  That explains my late night urges to frequent a Wendy’s drive through.

A study commissioned by Yahoo and Nielson found that 86% of mobile users are on the web while watching their favorite shows, especially sports and reality TV. This phenomenon is part of the social TV movement called the “second screen.” That’s right, as a species we are instinctively evolving. These dual activities are reinstating a natural order by stimulating our left brain with verbal and problem solving activities, while appeasing the other half with imagery and entertainment. TV. An addiction, or a necessary evolutionary step toward a higher state of consciousness?

But wait, there’s more…

We can’t talk about mobile web without talking about apps. The development of wireless applications continues to give us unprecedented connectivity. For many people mobile apps are a part of everyday life, and app use is growing. Social media moguls are counting on this, which was very evident during Super Bowl XLIV where the second screen apps spent millions of dollars battling for market share. GetGlue, Shazam, and IntoNow, to name a few, are reporting peak logins, registrations, tweets, votes, and tags during the game. Debuting at the Super Bowl was a newcomer named Viggle.

Viggle is the creation of former American Idol executive Robert Sillerman, owner of the Function(x) corporation. Sillerman distinguishes Viggle from other second screen experiences as, “Everyone else is really operating a social-TV product, not a real loyalty program with real rewards,” emphases on REAL. Viggle rewards are larger and more accessible than its competitors. This is a reflection of Viggle’s strategic launch partners: Verizon, Pepsi, Gatorade, Capital One, and Burger King.

This is how it works. Viggle is a “check-in” app that syncs up audibly to your TV show. A point system rewards check-ins, quizzes, polls and even charitable contributions, however, what distinguishes Viggle from its competition as a loyalty program is that points are also awarded for every additional minute the show is being watched.

Checkout the video below.  Sorry for the link. The network hasn’t released this video to their YouTube channel yet.  I love when Annalee Penny introduces technology.

Viggle App


3 responses to “Second Screen Experiences: A higher state of consciousness or more opiates for the masses?

  • Julie A. Novak

    Viggle absolutely has potential to become popular. What I was really meant to say earlier is that while I see its potential, I’m probably not representative of the target user.

  • The Emerging Critic

    Yeah, I hear ya. But the backers and inside with American Idol, could catapult this one to the top. It will be interesting to see what happens. The audio capture technology is at the heart of all the AR technology being released. Viggle is (and those similar) are just the tip of the iceberg.

  • Julie A. Novak

    Annalee Penny is super excited about Viggle! As for me, I’m not so sure yet. This sounds like an additional procrastination tool in an already crowded and noisy market environment.