“There she is, Miss Media…”

Miss Wisconcin

Miss America Laura Kaeppeler

Okay, beauty pageants don’t hold the sway of days gone by, but you have to admire the pluck of this year’s 2012 Miss America pageant committee www.missamerica.org.

In Idol-esque fashion, last Saturday night the pageant allowed the public to vote online for a single candidate to compete as one of the five finalists.

The pageant utilized an elaborate mix of emerging media. Each contestant created a video that was part of a Facebook survey allowing enthusiasts to view and vote. The videos were also available on YouTube, and when “liked” also cast a vote. Voting could also take place via text messaging.

It’s been reported that the pageant’s TV ratings rose 13% from last year in the coveted 18 to 49-year-old demographic (www.examiner.com).  It didn’t hurt that that the Broncos were being blown out by the Patriots; but then I’m not in the 18 to 49-year-old demographic.

This year’s video vote winner…Miss Oklahoma, Betty Thompson. Unfortunately she didn’t go on to win.  This year’s honor went to Laura Kaeppeler of Wisconsin who, as lovely as she is, can’t hold a candle to Miss Oklahoma’s quirky video presence. I wonder how long before pageants are only online?

One response to ““There she is, Miss Media…”

  • dainmcquarrie

    This was a brilliant move on the pageants part. With interactive TV slowly getting its footing (very slowly), how else could a brand such as this compete with the likes of The X factor and American Idol among other shows that are completely interactive via text message and online voting? Follow suit of course.